Erin Brockovich has spent decades helping everyday people stand up to powerful corporations. The opportunity was to translate that legacy into a digital platform that could do more than tell her story. It needed to give people a place to share their own experiences, uncover issues affecting their communities, and find the tools and support to take action.

Building on a new brand identity created in partnership with Instrument, we translated the brand into a digital experience designed to feel just as bold, human, and action-oriented. We brought the identity to life through typography, color, imagery, illustration, interaction, and a flexible system of components, creating a cohesive experience across every part of the site.

At the center of the experience is an interactive map that makes reports of corporate and environmental harm visible across the country, paired with a reporting tool that allows people to contribute their own experiences. From there, stories, resources, and personalized account tools help people understand what’s happening, learn from others, and find ways to take action. Together, the platform extends Erin’s individual advocacy into a community-powered resource, giving more people the visibility, knowledge, and tools to advocate for change.